AND THE WINNER IS...CORAL!


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YES CORAL! According to experts this is the newest, hot color for 2019. PANTONE says this Color of the Year beams optimism.

Here's why:

"In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

How do they come to pick their Color of Year? Well, they write that "the selection process requires thoughtful consideration and trend analysis" and that their color experts "comb the world looking for new color influences."

Images via Pantone


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